Seeking a New Job? Don’t Rely on Online Job Boards This Year
Once upon a time, recruitment was all about relationships. Without the internet, employers relied solely on their networks and those of recruiters, who spent their days building real relationships with real people – in person and over the phone.
With the rise of the internet, we saw a new player in the recruitment space: faceless online job boards promising to connect employers with thousands of job seekers and make recruitment…easy.
But while some online job boards have now been around for well over a decade, it appears the bloom is definitely off the rose. Numerous factors are turning employers away faster than job seekers can hit the submit button, with many unwitting job seekers failing to realise it.
If you plan to seek that perfect new job this year, keep in mind that job boards are unlikely to be your ticket. Many employers simply don’t use them anymore, and this is why…
Questionable data privacy
Some online job boards don’t offer any way to apply directly to the company that is advertising the position. You must upload your CV and personal details to their database.
Why? That’s something we wonder about too.
Data is one of the most valuable assets an online company can gain. And every time you click “I accept” to terms and conditions, you could be giving away your personal information to just about anyone.
Even when a company says they will not share your details with another company, you just don’t know what other companies that company owns.
For this reason, savvy job seekers are not uploading their CVs. They either don’t apply or find ways to apply directly – leading employers to re-think the value of job boards and the quality of candidates that come through them.
They attract thousands of CVs from the wrong candidates
Every time you apply for a role through a job board, consider that you may be one of 1,000 applicants.
With job boards increasingly becoming a dumping ground for CVs – including a significant number of people from overseas who don’t have a visa to work in Australia – organisations simply don’t have the time or resources to wade through them all.
So keep in mind if you’re relying on job boards, you’re not only missing out on roles that aren’t being advertised. Your CV may never even be seen.
Job seekers don’t tailor their responses
When you upload your CV to a job board, do you tailor it (and your cover letter) for every job you apply for? Or do you just hit send?
Too many job seekers just hit send…and employers have grown tired of trying to decipher exactly how someone’s experience or qualifications makes them suitable for a role, and why they chose to apply.
The process isn’t personal enough, which is why employers are reverting back to personal relationships where it’s easier to understand who someone is and why they would want to work for you.
High performers are rarely job seekers
Top talent doesn’t tend to job seek – great jobs tend to find them.
This means organisations are less likely to land a high performer in a stack of CVs that come through an online job board. With this in mind, they instead reach out to trusted recruiters who have a proven network and existing relationships with high performers.
In our case, for example, we advertise less than 50% of the opportunities that we manage.
This is because we have a wide network of people already engaged in our talent communities, and actively work with these people to help them find the right role for them. Top talent also knows top talent, and if we are not already connected to the right person for a role, we can access our networks to go out and find them.
Aim to be part of that network, rather than a faceless online candidate.
Where a monopoly exists, so too do ridiculous pricing structures. This is certainly the case in the job board market, and you can expect year on year price hikes from greedy corporates looking to bolster investor confidence.
If the value was worth it, employers would pay. But more often than not, we hear reports of too much money spent with little or no return.
From a cost benefit analysis, this failure to provide a solid return on investment has returned employers to trusted methods that deliver proven results.
An added benefit of working with a trusted recruiter is that they will back their craft. Occasionally, despite best efforts, a placement doesn’t work out. A reputable recruiter will step in and provide additional support to re-recruit the role within a reasonable timeframe. They will investigate what went wrong and tailor their approach to ensure the highest chance of success.
Job boards offer no such guarantees. Once an advertisement is placed, the money is gone, and the employer is on their own with or without a result.
So, what can job seekers do?
If you’re searching for an entry level position where you know many people are required for the same role, an online job board may be a good option. The organisations that post the jobs are usually willing to sift through a truckload of CVs.
If you’re searching for anything else, job boards are yesterday’s news.
If you are confident that you know where you are competitive in the job market and who you would like to work with, make a list of the companies and reach out to them directly. Offer your CV, cold call, or visit their website for open positions.
If you’re not sure if you want to move but want someone to be on the lookout for you, cultivate a relationship with a great recruiter. Reach out and discuss what you’re looking for.
A great recruiter will take the time to really understand you and where you want to be. They will offer you good advice on where you will be competitive and can help you tailor your applications for the greatest chance of success.
When you find the right recruiter and treat it like a partnership, they can become your greatest ally – because no amount of uploading can replace a real relationship.